IN COLLABORATION WITH THE ENGINE ROOM
IN COLLABORATION WITH THE ENGINE ROOM
Another Set of Eyes
A proprietary software company launched in 2020 specialising in AR/VR and eye-tracking-based solutions designed to enhance decision-making, training, and performance across transport and logistics, manufacturing and sport.
The Brief To collaborate with the talented team at The Engine Room, taking their established brand strategy and translating it into an identity that would bring MBM’s future ambitions to life and set them apart in the market.
The Brief Working with the team at The Engine Room, I translated their strategic thinking and research into a clear, distinctive brand. I developed the creative around the idea of seeing things differently, creating reflective copy lines and a bold visual identity that brought the proposition to life.
The Challange Introducing innovative technology into more traditional markets meant finding a way to make something complex feel simple, relevant and compelling. Building on The Engine Room’s strategic groundwork, I explored the idea of seeing things differently, developing reflective copy lines and a strong visual identity around the thought of another set of eyes. What began as a communications refresh quickly evolved into a full rebrand giving the business a clearer proposition, a more distinctive voice and a visual identity that reflects its purpose: helping people make better decisions by seeing things from another perspective.
The result A clearer proposition, a more distinctive voice and a visual identity that reflects the brand’s purpose: combining the best of human insight with intelligent technology to help people make better decisions.
Close-up photography of different people’s eyes became a key part of the visual language, allowing the brand to represent a wide range of perspectives without relying on sector-specific imagery. Rather than trying to show every industry the technology could influence, the focus stays on the people at the centre of it - bringing the idea of Another Set of Eyes to life in a simple, memorable way.
Paired with bold colours, playful illustrations and eye-catching applications, the identity adds energy and personality to a brand that puts human instinct and intelligent technology at the heart of better decision-making.
