IN COLLABORATION WITH THE ENGINE ROOM
IN COLLABORATION WITH THE ENGINE ROOM
MBM
A print and supply chain specialist with a clear vision to become a leading supplier, supporting world-renowned brands and the fast-growing medical manufacturing sector.
The Challange Launching a new brand into a highly competitive market, navigating a fragmented landscape of businesses at varying stages of growth and engaging multiple decision-makers, while creating a clear proposition that builds on existing history, experience and credentials.
The Brief To collaborate with the talented team at The Engine Room, taking their established brand strategy and translating it into an identity that would bring MBM’s future ambitions to life and set them apart in the market.
The Approach Insight and research, gathered by The Engine Room, revealed that MBM’s real strength wasn’t simply print and logistics, but their ability to solve complex problems - turning regulatory barriers and complicated requirements into workable solutions.
This became the foundation for a new brand architecture, creating MBM Print and MBM Medical, alongside a new proposition: ‘The commercial partner for ambitious manufacturers’. Together, these shifted MBM from product and service provider to strategic partner for growth.
PROMOTIOINAL MAILERS
The result A bold, distinctive identity system designed to give MBM a more confident and creative presence across digital and print.
Built around a playful, ownable wordmark, strong typography and simple, purposeful messaging, the identity transforms the brand’s problem-solving proposition into a visual language with real personality and flexibility.
Working with The Engine Room, I translated the problem-solving proposition into a distinctive visual identity, using alternative arrangements of the MBM letters to create a playful sense of adaptability and possibility. Building on the team’s in-depth strategic groundwork, I also developed the positioning line ‘Where complex meets creative’ — capturing the balance between MBM’s technical expertise and creative approach.
The two ‘sister brands’ share the same design system, with distinct colour combinations giving MBM Print and MBM Medical their own identity while keeping them clearly connected. A suite of practical brand assets and guidelines gave the team a flexible system to communicate consistently and confidently across every touchpoint.
