Eden
Perfectly positioned in the heart of High Wycombe, Eden is a vibrant destination blending retail, dining, residential space, leisure, and live events.
The Challenge Eden required a brand identity as ambitious as its future. Starting with a blank canvas, we needed to navigate key commercial challenges, uncover the destination's unique DNA, and build a vision capable of attracting premier brand partners while drawing in a diverse audience.
The Brief To craft a captivating brand positioning and narrative that articulates the distinct Eden experience—engaging visitors, tenants, and stakeholders with a refreshed identity built for long-term growth.
The Approach I was a part of an immersive, full-day workshop with key Eden stakeholders. Exploring the site firsthand revealed a palpable sense of local pride, laying the strategic foundation for our creative work.
Recognizing that multi-sensory experiences and genuine enjoyment drive modern consumer loyalty, we established a clear core vision: enrich the High Wycombe community by creating an all-season hub for connection and feeling good. This led directly to our core brand promise: Enjoy Every Moment.
The result Punchy and engaging creative that celebrates all seasons and all reasons to pay a visit.
A bold, adaptable system flexible enough to span digital, print, and physical environments through refined typography, custom iconography, and vibrant imagery. An identity that can continue to grow for years to come.
The new brand now sings to multiple audiences due to its playful and adaptable nature delivering an important sense of wellbeing and care for its visitors, community and environment. This sentiment was always a priority for the client and is now at the forefront of the customer experience both visually and communicatively supporting Edens long-term vision of growth and development.
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Lead creative.
Idea generation and application based on information and sentiment gathered from onsite recce and client objectives.
Brand strategy, defining brand ethos and values while heroing the sites unique perspective and re-framing current narrative.
Copy writing and brand language development.
Creating a considered, strong and distinctive visual identity using a mix of design applications.
Confidently presenting the creative solution to the client.
Working collaboratively with relevant professionals to drive
up standards of digital creativity.Creating usable brand guidelines to showcase brand elements and ensure proper usage of brand assets.
ENVIROMENTAL VISION & INSPIRATION
“The creative team has given Eden much needed direction, one which will allow us to continue building strong campaigns, execute our marketing strategy and achieve our ambitious objectives.
Our new brand truly reflects our exciting future, we have a brand story, an identity, a personality, and clear tone of voice, it’s like nothing we’d had before.”
Rebecca Gomme
Marketing Manager, Eden