Eden
Perfectly positioned in the heart of High Wycombe, Eden is a vibrant destination blending retail, dining, residential space, leisure, and live events.
The Challenge Eden required a brand identity as ambitious as its future. Starting with a blank canvas, we needed to navigate key commercial challenges, uncover the destination's unique DNA, and build a vision capable of attracting premier brand partners while drawing in a diverse audience.
The Brief To craft a captivating brand positioning and narrative that articulates the distinct Eden experience - engaging visitors, tenants, and stakeholders with a refreshed identity built for long-term growth.
The Approach I was a part of an immersive, full-day workshop with key Eden stakeholders. Exploring the site firsthand revealed a palpable sense of local pride, laying the strategic foundation for our creative work.
Recognising that multi-sensory experiences and genuine enjoyment are key drivers of modern consumer loyalty, we established a clear vision: to enrich the High Wycombe community by creating an all-season destination designed for connection, discovery and feeling good.
This vision became the foundation for the brand and led directly to our core brand promise:
Enjoy Every Moment.
The result Punchy and engaging creative that celebrates all seasons and all reasons to pay a visit.
A bold, adaptable system flexible enough to span digital, print, and physical environments through refined typography, custom iconography, and vibrant imagery. An identity that can continue to grow for years to come.
The new brand now speaks to multiple audiences through its playful, adaptable nature, creating a strong sense of wellbeing, support and positivity for the community, visitors and wider environment.
This sentiment naturally compliments Eden’s unique architectural character, seamlessly blending indoor covered avenues with open-air pedestrian streetscapes to create an environment that feels both distinctive and inviting.
This sense of positivity and wellbeing was always a priority for the client and is now brought to the forefront of the customer experience, both visually and communicatively. The result is a brand that not only reflects Eden’s ambitions today, but provides a flexible foundation to support its long-term growth and development.
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Lead creative.
Idea generation and application based on information and sentiment gathered from onsite recce and client objectives.
Brand strategy, defining brand ethos and values while heroing the sites unique perspective and re-framing current narrative.
Copy writing and brand language development.
Creating a considered, strong and distinctive visual identity using a mix of design applications.
Confidently presenting the creative solution to the client.
Working collaboratively with relevant professionals to drive
up standards of digital creativity.Creating usable brand guidelines to showcase brand elements and ensure proper usage of brand assets.
ENVIROMENTAL VISION & INSPIRATION
“The creative team has given Eden much needed direction, one which will allow us to continue building strong campaigns, execute our marketing strategy and achieve our ambitious objectives.
Our new brand truly reflects our exciting future, we have a brand story, an identity, a personality, and clear tone of voice, it’s like nothing we’d had before.”
Rebecca Gomme
Marketing Manager, Eden