Industville
A design-led interiors brand specialising in lighting and homeware with an industrious edge.
The brief To re-establish Industville as a leading online interiors brand, expanding beyond industrial lighting into a curated collection of beautifully crafted home products.
The result A sophisticated and distinctive brand that embodies the authenticity and craftsmanship of its products.
Taking inspiration from “ville”- a place, a destination, a world of its own - we revitalised Industville’s sense of place, creating a brand that feels like somewhere you want to step into, explore and make your own. The identity brings together the character of its industrial roots with a more refined and contemporary expression, establishing Industville as a destination for considered, high-quality homeware.
Striking yet simple photography, considered compositions and a refined colour palette work seamlessly with an engaging, emotive tone, creating a brand that feels both inspiring and approachable, while honouring the industrious spirit at the heart of Industville.
-
Lead creative & Art direction.
Idea generation and application based on information and sentiment gathered from the client and their objectives.
Creation of considered, strong and distinctive visual identity using a mix of design applications.
Presentation of the brand execution to the client.
Working collaboratively with relevant professionals to drive up standards of digital implementation.
Creation of clear, usable brand guidelines to showcase brand elements and ensure proper usage of brand assets.