Industville
A design-led interiors brand specialising in lighting and homeware with an industrious edge.
The Challenge Industville needed to evolve and redefine its brand with a compelling, authentic story. While already recognised as skilled makers and crafters of beautifully designed pieces, the brand needed to transition from being viewed purely as a product supplier to becoming a true lifestyle brand.
The Brief To re-establish Industville as a leading online interiors brand, expanding its footprint beyond industrial lighting into a curated, cohesive collection of beautifully crafted home products.
The Approach Taking inspiration from “ville” - a place, a destination, a world of its own - we revitalized Industville’s sense of place, creating a brand that feels like somewhere customers want to step into, explore, and make their own.
The approach established a new visual identity that bridges the character of the brand's industrial roots with a more refined, contemporary expression, establishing Industville as a definitive destination for considered, high-quality homeware.
The result A sophisticated and distinctive brand that celebrates its industrious spirit, authenticity and craftsmanship, while strengthening its position within the high-end interiors market.
Striking yet understated photography, considered compositions and a refined colour palette work alongside an engaging, emotive tone to create a brand that feels both inspiring and approachable. Through a cohesive visual identity and carefully considered narrative, Industville's products are brought to life in a way that celebrates their quality, character and design.
The result is a more compelling brand experience that positions Industville as a destination for high-end interiors and home products, connecting with ambitious interior designers and visionary home-improvers alike.
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Lead creative & Art direction.
Idea generation and application based on information and sentiment gathered from the client and their objectives.
Creation of considered, strong and distinctive visual identity using a mix of design applications.
Presentation of the brand execution to the client.
Working collaboratively with relevant professionals to drive up standards of digital implementation.
Creation of clear, usable brand guidelines to showcase brand elements and ensure proper usage of brand assets.
